Why Your Website is Losing Leads (And How to Fix It)

The Silent Conversion Killer

Most businesses focus on driving more traffic — more ads, more SEO, more social media. But if your website is broken at the conversion layer, you're pouring water into a leaking bucket. Fix the bucket first.

Mistake 1: No Clear Value Proposition Above the Fold

Within 5 seconds of landing on your page, a visitor must understand: what you do, who it's for, and why they should care. If your headline is your company name, you're losing leads.

Mistake 2: Too Many CTAs

Every page should have one primary call-to-action. "Contact us, learn more, download, subscribe, buy now" on the same page creates decision paralysis. Pick one action per page.

Mistake 3: Slow Mobile Load Times

60%+ of your traffic is mobile. If your site takes more than 3 seconds to load on a 4G connection, you're losing half your potential leads before they even see your offer.

We rebuilt a real estate client's landing page — same ads, same budget. The new page converted at 8.2% vs the old page's 1.4%. The only change was the website.

The Quick Fix Checklist

• Clear H1 that states your value proposition
• Single CTA per page (above the fold)
• Core Web Vitals score of 90+ on mobile
• Social proof within the first scroll
• Contact form with 3 fields maximum